Milk Tea Shop Bear Mascot Sculpture

Commercial

1. Project Background

In the highly competitive beverage market, creating a strong visual identity and an Instagrammable storefront is crucial for attracting foot traffic and driving organic social media exposure.

This project involves the creation of a pair of custom bear mascot sculptures designed specifically to solve the “attraction + viral sharing” pain point for milk tea shops. The design features two distinct styles: a pink-cheeked bear reminiscent of a fresh cream puff to appeal to children and female demographics, and a classic brown bear with bright, soulful eyes that perfectly complements the warm tones of milk tea.

Both bears hold a milk tea cup which can be customized with the shop’s logo, acting as a highly effective, 24/7 “living billboard.” Crafted from high-gloss fiberglass, the sculptures offer a premium, “built-in filter” aesthetic for customer photos while ensuring exceptional weather resistance against sun and rain for 1–2 years without fading. Proven market feedback shows an average 30% increase in store foot traffic and social media check-ins following installation.

2. Project Timeline

The total estimated timeline for the project is 4 to 5 weeks, broken down as follows:

Phase 1: Design Confirmation & 3D Modeling (5–7 days)
- Logo customization on the cup, structural optimization, and final 3D blueprint approval.
Phase 2: Clay Sculpting & Mold Making (7–10 days)
- Hand-crafting the physical prototype and creating the production molds.
Phase 3: Fiberglass Casting & Polishing (7–10 days)
- Casting the body, curing, and executing the high-gloss surface polishing.
Phase 4: Painting, Detailing & Quality Assurance (5–7 days)
- Applying premium, weather-resistant automotive paint and UV-protective coating.
Phase 5: Packaging & Shipping (3–5 days)
- Secure wooden crate packaging and dispatch to the location.

3. Dimensions

The dimensions are optimized for storefront placement, ensuring maximum visibility without blocking pedestrian pathways.

Height: 59.1 inches (approx. 150 cm)
Width: 35.4 inches (approx. 90 cm)
Depth: 31.5 inches (approx. 80 cm)
Note: Dimensions can be slightly adjusted based on specific storefront layout requirements.

4. Budget

The estimated budget for a standard customized pair (one Pink-Cheeked Bear and one Classic Brown Bear) is:

Total Estimated Budget: $2,800 – $4,500 USD (per pair)

Budget Breakdown Includes:

3D digital modeling and logo customization fees.
High-grade fiberglass (FRP) materials and internal steel reinforcement.
Premium weather-resistant automotive paint and high-gloss topcoat.
Export-grade shockproof wooden crate packaging.
Excludes: International shipping fees, local customs duties, and on-site installation.